The role of the corporate ethical virtues model in sustainability reporting

From the perspective of virtue ethics, ethical organizational cultures prompt employees to act ethically. According to Kaptein's Corporate Ethical Virtues (CEV) model, this organizational ability is favored by the development of seven key corporate virtues (Clarity, Congruency, Feasibility, Supportability, Transparency, Discussability, and Sanctionability). The paper intends to connect the CEV model with sustainability reporting, which is taking on increasing relevance today due to factors such as the European Union's recent Directives on corporate non‐financial communication. In particular, the paper's objective is to examine to what extent and the way in which the virtues of the model have a role in sustainability reporting. Furthermore, this goal is enriched with an added focus, which is attention paid to actions taken by companies, and expressed in their sustainability reporting, in implementing virtuous behavior amidst the difficulties triggered by the COVID‐19 crisis. To achieve its aim, the paper presents and discusses a study of the role of the CEV model within two large companies in the logistics sector, through a content analysis of their sustainability reports covering the period 2018–2020 complemented by information from their corporate websites. The results of the analysis highlight both an overall relevance of the virtues included in the CEV model and the role of measures adopted by organizations to cope with COVID‐19 as a significant component of their sustainability performance in the pandemic period. Finally, the paper elaborates on several theoretical and practical implications stemming from the study.