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Cooperative, community‐spirited and commercial: social sustainability at Bendigo Bank

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  • Wendy Stubbs
  • Chris Cocklin

Abstract

Using a case study approach, this article examines how an Australian bank supports and invests in social sustainability using a community development approach. Bendigo Bank's community engagement model (CEM) is consistent with a stakeholder perspective of the firm. The CEM is a hybrid model drawing on commercial principles, such as the for‐profit shareholder‐ownership structure, and community development values, such as trust, loyalty, integrity, volunteerism, cooperation and community spirit. The CEM contributes to community development by retaining local capital through a revenue‐share arrangement, which is used to invest in further community enhancement initiatives. The success of Bendigo Bank's CEM indicates that the ‘collaborative commerce’ model could be used as a design guideline for other organizations seeking to improve their social sustainability. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Wendy Stubbs & Chris Cocklin, 2007. "Cooperative, community‐spirited and commercial: social sustainability at Bendigo Bank," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 14(5), pages 251-262, December.
    • Handle: RePEc:wly:corsem:v:14:y:2007:i:5:p:251-262
    DOI: 10.1002/csr.130
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    References listed on IDEAS

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    Cited by:

    1. Haugh, Helen M., 2021. "The governance of entrepreneurial community ventures: How do conflicting community interests influence opportunity exploitation?," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    2. Anna Lee Rowe & Margaret Nowak & Mohammed Quaddus & Marita Naude, 2014. "Stakeholder Engagement and Sustainable Corporate Community Investment," Business Strategy and the Environment, Wiley Blackwell, vol. 23(7), pages 461-474, November.
    3. Giuliana Birindelli & Paola Ferretti & Mariantonietta Intonti & Antonia Iannuzzi, 2015. "On the drivers of corporate social responsibility in banks: evidence from an ethical rating model," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 19(2), pages 303-340, May.
    4. Rafael Bravo & Jorge Matute & José Pina, 2012. "Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities," Journal of Business Ethics, Springer, vol. 107(2), pages 129-146, May.
    5. Jorge Matute‐Vallejo & Rafael Bravo & José M. Pina, 2011. "The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(6), pages 317-331, November.
    6. Michał Jurek, 2014. "The genesis and evolution of CSR self-regulation with special refer-ence to the case of financial institutions," Working papers wpaper70, Financialisation, Economy, Society & Sustainable Development (FESSUD) Project.

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