Corporate social responsibility in Dutch industry

This article addresses the experiences gained by 19 Dutch companies with corporate social responsibility (CSR). These companies joined the programme ‘From financial to sustainable profit’ of the National Initiative for Sustainable Development (NIDO), which ran from May 2000 until December 2002. They focused on two issues: assessing the added value of corporate social responsibility and implementing a structured approach. The Dutch experiment showed that the companies involved were able to specify the added value of CSR by elaborating the economic performance and/or parenting advantage. Unfortunately, a third type of value creation, viz. through protecting the company's reputation, was not elaborated. Moreover, the experiment revealed that among the 19 participating companies experiences were limited in implementing a structured approach towards CSR. By exchanging experiences the companies learned from each other. Such interactive learning turned out to be a helpful support, complementary to the general CSR literature on guidelines, indicators and best practice guides. Although this literature is rapidly growing, knowledge is still lacking in structuring CSR. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.