Fostering pro‐environmental behavior at work: A self‐determination theory perspective

With a growing corporate interest in pursuing public goods, numerous firms today endeavor to practice corporate social responsibility. Utilizing a multilevel structural equation modeling approach, we investigated the topic of employees' pro‐environmental behavior, contributing to the growing literature on “green” issues in the workplace. We incorporated self‐determination theory to examine how individuals' perceptions regarding their corporate environmental policies reflected in firm‐level green psychological climate influence their environment‐specific self‐regulation, and whether support of autonomy, relatedness, and competence psychological needs moderates this relationship. The relationship between environment‐specific self‐regulation and employees' engagement in pro‐environmental behavior was also further explained. Analysis of the data from 649 employees working in 37 major South Korean companies revealed that firm‐level green psychological climate is positively related to employees' environment‐specific self‐regulation and that environment‐specific self‐regulation is also positively related to their pro‐environmental behavior. Moreover, while we found that the positive association between firm‐level green psychological climate and employees' environment‐specific self‐regulation was stronger when they had a higher level of relatedness need satisfaction, interactions between firm‐level green psychological climate with autonomy and competence need satisfaction did not demonstrate any significant effects. Theoretical and practical contributions together with suggestions for related future research are discussed as well.