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The Party Faithful: Partisan Images, Candidate Religion, and the Electoral Impact of Party Identification

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  • David E. Campbell
  • John C. Green
  • Geoffrey C. Layman

Abstract

We argue that the factors shaping the impact of partisanship on vote choice—“partisan voting”—depend on the nature of party identification. Because party identification is partly based on images of the social group characteristics of the parties, the social profiles of political candidates should affect levels of partisan voting. A candidate's religious affiliation enables a test of this hypothesis. Using survey experiments which vary a hypothetical candidate's religious affiliation, we find strong evidence that candidates’ religions can affect partisan voting. Identifying a candidate as an evangelical (a group viewed as Republican) increases Republican support for, and Democratic opposition to, the candidate, while identifying the candidate as a Catholic (a group lacking a clear partisan profile) has no bearing on partisan voting. Importantly, the conditional effect of candidate religion on partisan voting requires the group to have a salient partisan image and holds with controls for respondents’ own religious affiliations and ideologies.

Suggested Citation

  • David E. Campbell & John C. Green & Geoffrey C. Layman, 2011. "The Party Faithful: Partisan Images, Candidate Religion, and the Electoral Impact of Party Identification," American Journal of Political Science, John Wiley & Sons, vol. 55(1), pages 42-58, January.
    • Handle: RePEc:wly:amposc:v:55:y:2011:i:1:p:42-58
    DOI: 10.1111/j.1540-5907.2010.00474.x
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    Cited by:

    1. Roberto Colombi & Antonio Forcina, 2016. "Latent class models for ecological inference on voters transitions," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 25(4), pages 501-517, November.
    2. Benoît LE MAUX & Kristýna DOSTÁLOVÁ & Fabio PADOVANO, 2017. "Ideology and Public Policies: A Quasi-Experimental Test of the Hypothesis that Left-Wing Governments Spend More," Economics Working Paper from Condorcet Center for political Economy at CREM-CNRS 2017-01-ccr, Condorcet Center for political Economy.
    3. Benoît Le Maux & Kristýna Dostálová & Fabio Padovano, 2020. "Ideology or voters? A quasi-experimental test of why left-wing governments spend more," Public Choice, Springer, vol. 182(1), pages 17-48, January.
    4. Dante J. Scala & Kenneth M. Johnson, 2017. "Political Polarization along the Rural-Urban Continuum? The Geography of the Presidential Vote, 2000–2016," The ANNALS of the American Academy of Political and Social Science, , vol. 672(1), pages 162-184, July.
    5. repec:gig:joupla:v:6:y:2014:i:2:p:39-72 is not listed on IDEAS

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