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Export demand for high-value products-A case study of sweet cherries in Japan

Author

Listed:
  • Vicki A. McCracken

    (Department of Agricultural Economics, Washington State University)

  • Kenneth L. Casavant

    (Department of Agricultural Economics, Washington State University)

  • David C. Miller

    (Department of Agricultural Economics, Washington State University)

Abstract

Growth in world trade is in the market for high-value products. The potential exists for the United States to gain from this growth but will require adoption of more aggressive marketing strategies and increase pressure to reduce trade barriers. This study exemplifies research needed on specific commodities in potential markets. Information on Japanese consumers' tastes and preferences was used to analyze Japanese demand for Japanese and American cherries. The results indicate the importance of time in exporting this high-value unprocessed product.

Suggested Citation

  • Vicki A. McCracken & Kenneth L. Casavant & David C. Miller, 1989. "Export demand for high-value products-A case study of sweet cherries in Japan," Agribusiness, John Wiley & Sons, Ltd., vol. 5(1), pages 1-8.
  • Handle: RePEc:wly:agribz:v:5:y:1989:i:1:p:1-8
    DOI: 10.1002/1520-6297(198901)5:1<1::AID-AGR2720050102>3.0.CO;2-S
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    References listed on IDEAS

    as
    1. Department of Agriculture, 1982. "Statistics," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 21(1), April.
    2. Department of Agriculture, 1982. "Statistics," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 21(2), October.
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    Cited by:

    1. Florkowski, Wojciech J. & Carew, Richard, 2011. "An Analysis of Price Determination in the Sweet Cherry Markets of British Columbia, Washington, Oregon and California," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114352, European Association of Agricultural Economists.
    2. Kenneth C. Gehrt & Soyeon Shim, 1998. "The role of fruit in the Japanese gift market: Situationally defined markets," Agribusiness, John Wiley & Sons, Ltd., vol. 14(5), pages 389-402.

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