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Identification of bison consumer characteristic dimensions and restaurant marketing strategies

Author

Listed:
  • Steven J. Torok

    (Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354)

  • Kim Tatsch

    (Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354)

  • Edward Bradley

    (Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354)

  • John Mittelstaedt

    (Professor in the College of Business & Public Affairs, Clemson University)

  • Gary J. May

    (Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354)

Abstract

The number of bison raised in the United States is increasing. Potential markets need to be identified and promotional efforts enhanced to maintain prices and profitability in this growing industry. However, very little research regarding domestic bison marketing has been performed. This article reports on the identification of consumer characteristic dimensions and marketing strategies for restaurants selling bison meat. Bison taste tests were performed and results are provided to assist restauranteurs in developing bison marketing strategies and product promotion. © 1998 John Wiley & Sons, Inc.

Suggested Citation

  • Steven J. Torok & Kim Tatsch & Edward Bradley & John Mittelstaedt & Gary J. May, 1998. "Identification of bison consumer characteristic dimensions and restaurant marketing strategies," Agribusiness, John Wiley & Sons, Ltd., vol. 14(1), pages 33-48.
    • Handle: RePEc:wly:agribz:v:14:y:1998:i:1:p:33-48
    DOI: 10.1002/(SICI)1520-6297(199801/02)14:1<33::AID-AGR3>3.0.CO;2-M
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    Cited by:

    1. Bodo Steiner & Fei Gao & Jim Unterschultz, 2010. "Alberta Consumers’ Valuation of Extrinsic and Intrinsic Red Meat Attributes: A Choice Experimental Approach," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 58(2), pages 171-189, June.
    2. Simon Tielkes & Brianne A. Altmann, 2021. "The Sustainability of Bison Production in North America: A Scoping Review," Sustainability, MDPI, vol. 13(24), pages 1-13, December.

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