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Challenges to the coordination of Brazilian coffee agribusiness

Author

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  • Elizabeth M. M. Q. Farina

    (Professor of Industrial Organization at the Department of Economics and Research Coordinator of The Agribusiness Program (PENSA) at the University of São Paulo, Av. Prof. Luciano Gualberto 908, Cidade Universitaria, 05508-900 São Paulo, Brazil)

Abstract

This article analyses the challenges that pervasive deregulation and new consumer needs present to the Brazilian coffee agribusiness coordination. The transaction cost theory is the analytical device that provides support to deal with the inter-segment linkages expected to change. It is argued that as a commodity-oriented sector, the coffee agroindustrial system has been primarily coordinated by market price signals, but as a consumer-oriented business new forms of coordination will be required besides the price system. ©1994 by John Wiley & Sons, Inc.

Suggested Citation

  • Elizabeth M. M. Q. Farina, 1994. "Challenges to the coordination of Brazilian coffee agribusiness," Agribusiness, John Wiley & Sons, Ltd., vol. 10(6), pages 451-458.
    • Handle: RePEc:wly:agribz:v:10:y:1994:i:6:p:451-458
    DOI: 10.1002/1520-6297(199411/12)10:6<451::AID-AGR2720100602>3.0.CO;2-Z
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    References listed on IDEAS

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    1. Lee F. Schrader, 1986. "Responses to Forces Shaping Agricultural Marketing: Contracting," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 68(5), pages 1161-1166.
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