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Where do Japanese consumers buy their food?

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  • Paul Riethmuller

    (Department of Economics, University of Queensland, Brisbane Qld 4072, Australia)

Abstract

Japan's 120 million consumers can buy their groceries at over 600,000 stores. In comparison, the 230 million consumers living in the United States are served by less than 40% this number of stores. Like the agricultural sector which supplies about half of the food sold through Japanese stores, the retail sector in Japan is experiencing change. These changes are potentially as important for the retail sector as the removal of import quotas on beef have been for the Japanese beef and dairy industries. The new policies could have farreaching consequences for the way Japanese households purchase their food and also for foreign firms supplying food products to Japan.

Suggested Citation

  • Paul Riethmuller, 1994. "Where do Japanese consumers buy their food?," Agribusiness, John Wiley & Sons, Ltd., vol. 10(2), pages 131-143.
    • Handle: RePEc:wly:agribz:v:10:y:1994:i:2:p:131-143
    DOI: 10.1002/1520-6297(199403/04)10:2<131::AID-AGR2720100204>3.0.CO;2-D
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    References listed on IDEAS

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    1. Flath, David, 1989. "Vertical restraints in Japan," Japan and the World Economy, Elsevier, vol. 1(2), pages 187-203, March.
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    Cited by:

    1. Riethmuller, Paul C., 1994. "Consumer Cooperatives: A Neglected Part of the Japanese Distribution Industry," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 62(03), pages 1-10, December.
    2. Kenneth C. Gehrt & Soyeon Shim, 1998. "The role of fruit in the Japanese gift market: Situationally defined markets," Agribusiness, John Wiley & Sons, Ltd., vol. 14(5), pages 389-402.
    3. Kenneth C. Gehrt & Soyeon Shim, 1999. "The magnitude and nature of situational influence on Japanese snacking: The role of fruit," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 119-136.
    4. Nayga, Rodolfo M., Jr. & Riethmuller, Paul C., 1995. "Recent Developments in Food Retailing in the United States and Australia," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 63(01), pages 1-11, April.

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