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Using Reputation to Grow Corporate Value

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  • Simon Cole
  • Brian Sturgess
  • Michael Brown

Abstract

Corporate reputations rank amongst companies’ most valuable assets. They are delivering substantial proportions of their market capitalisations and are a major source of value generation. Their significance is being felt in a wide variety of business sectors including real estate and in particular Real Estate Investment Trusts (REITs) where, as this paper demonstrates, they have become critical drivers of shareholder value as investors increasingly find the surveyor estimates of underlying asset values wanting. This is having significant implications on how, for example, REITs need to manage their corporate reputations and deploy the likes of reputation value analysis to ensure that the messaging they’re delivering is both securing and growing corporate value.

Suggested Citation

  • Simon Cole & Brian Sturgess & Michael Brown, 2013. "Using Reputation to Grow Corporate Value," World Economics, World Economics, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, vol. 14(3), pages 43-64, July.
    • Handle: RePEc:wej:wldecn:563
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    File URL: https://www.worldeconomics.com/Journal/Papers/Article.details?ID=563
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    Cited by:

    1. Danielle Claire Sanderson, 2015. "Determinants of satisfaction amongst occupiers of commercial property," ERES eres2015_86, European Real Estate Society (ERES).

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