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Romanian Tourism Branding Model

Author

Listed:
  • Ștefan Maria-Cristina

    (“Valahia” University of Târgoviște, Romania)

  • Ionescu Luiza

    (“Valahia” University of Târgoviște, Romania)

  • Andreiana Violeta-Andreea

    (“Valahia” University of Târgoviște, Romania)

Abstract

Destination marketing is a complex process that involves creating a unique identity for a location, which is essential for attracting visitors and promoting the destination. This identity is created through a comprehensive branding approach beyond just creating logos. Instead, it involves a 360-degree holistic approach that considers the destination's heritage, values, and other key elements that make it stand out from other locations. Once the destination's brand has been established, it forms the foundation of all marketing activities to promote the location and attract new visitors. All content and messages should be aligned with the destination's brand identity to ensure consistency and maximum impact. The brand of a destination is crucial to its success, and this is especially true for Romanian tourism. This is why we are highly motivated to develop a comprehensive branding model that will help establish a strong brand identity for Romanian tourism. This model will be based on careful research and analysis of the unique characteristics of Romanian tourism, including its heritage, values, and other key elements that make it a popular destination for visitors.

Suggested Citation

  • Ștefan Maria-Cristina & Ionescu Luiza & Andreiana Violeta-Andreea, 2024. "Romanian Tourism Branding Model," Valahian Journal of Economic Studies, Sciendo, vol. 15(1), pages 73-86.
    • Handle: RePEc:vrs:vaecst:v:15:y:2024:i:1:p:73-86:n:1006
    DOI: 10.2478/vjes-2024-0006
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    More about this item

    Keywords

    tourism; branding; Romanian branding; model;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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