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The Relationship between Culture and Strategy – A Managerial Perspective Approach

Author

Listed:
  • Isac Florin Lucian

    (Faculty of Economics, „Aurel Vlaicu” University of Arad,Arad, Romania)

  • Remes Eugen Florin

    (Faculty of Economics, „Vasile Goldis” Western University of Arad,Arad, Romania)

Abstract

Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current organizations cannot be questioned, especially in the existing political, economic and social context. Nowadays, one of the specific ways of formulating and implementing strategies at the level of companies is related to the change of organizational culture. This paper aims to highlight, from a managerial perspective, the way in which the existing strategies at the organizational level are influenced by different cultural contexts. Sometimes strategy can be considered as a variable determined and constrained by the culture in which it is defined. It is not limited to the reflection and expression of culture but rather influences and changes it.

Suggested Citation

  • Isac Florin Lucian & Remes Eugen Florin, 2018. "The Relationship between Culture and Strategy – A Managerial Perspective Approach," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(3), pages 76-85, September.
    • Handle: RePEc:vrs:suvges:v:28:y:2018:i:3:p:76-85:n:5
    DOI: 10.2478/sues-2018-0016
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    References listed on IDEAS

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    1. Toyohiro Kono & Stewart Clegg, 2001. "Trends in Japanese Management," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-333-99389-7, December.
    2. Yigang Pan & David K Tse, 2000. "The Hierarchical Model of Market Entry Modes," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(4), pages 535-554, December.
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