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Circular Design and Consumer Involvement in Circular Economy

Author

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  • Knošková Ľubica

    (University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská st. 1, Bratislava, Slovakia)

Abstract

The circular economy is an approach to help reduce global sustainability pressures. In circular economy it is important to involve design from the beginning of the product lifecycle, including product ideation and material selection. Involvement of consumers and users into circular economy is very important and enables change in purchase patterns and product utilization. The paper methodology consists of a profound literature review and analysis in area of circular economy, circular design and consumer or user influence on circularity. The goal of the paper is to provide insights into the consumer involvement into a circular economy and changes in users’ behavior. The research results in discussion of design strategies to slow down “resource loops”, to close “resource loops”, and to “narrow material flow” to enhance circular economy and business models, as well as consumer involvement in circular economy. We outline desired consumer and user behavior leading to circular economy.

Suggested Citation

  • Knošková Ľubica, 2020. "Circular Design and Consumer Involvement in Circular Economy," Studia Commercialia Bratislavensia, Sciendo, vol. 13(43), pages 25-34, March.
    • Handle: RePEc:vrs:stcomb:v:13:y:2020:i:43:p:25-34:n:2
    DOI: 10.2478/stcb-2020-0001
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    References listed on IDEAS

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    1. Lorenzo Maccioni & Yuri Borgianni & Demis Basso, 2019. "Value Perception of Green Products: An Exploratory Study Combining Conscious Answers and Unconscious Behavioral Aspects," Sustainability, MDPI, vol. 11(5), pages 1-41, February.
    2. Walter R. Stahel, 2010. "The Performance Economy," Palgrave Macmillan Books, Palgrave Macmillan, edition 2, number 978-0-230-27490-7, December.
    3. Thomas Wastling & Fiona Charnley & Mariale Moreno, 2018. "Design for Circular Behaviour: Considering Users in a Circular Economy," Sustainability, MDPI, vol. 10(6), pages 1-22, May.
    4. Mariale Moreno & Carolina De los Rios & Zoe Rowe & Fiona Charnley, 2016. "A Conceptual Framework for Circular Design," Sustainability, MDPI, vol. 8(9), pages 1-15, September.
    5. Walter R. Stahel, 2010. "The Performance Economy," Palgrave Macmillan Books, Palgrave Macmillan, edition 0, number 978-0-230-28884-3, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Circular economy; circular design; consumer behaviour; behaviour change;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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