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The Economic Impact of Consumer Purchases in Fast Fashion Stores

Author

Listed:
  • Knošková Ľubica

    (PhD., University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta 1, Bratislava, Slovakia)

  • Garasová Petra

    (University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta 1, Bratislava, Slovakia)

Abstract

In recent years fast fashion has become a new trend. Fast fashion has changed the way how consumers are dressed and think about fashion. Clothes became cheaper, and shopping became a form of entertainment. The aim of the paper is to identify the economic impact of consumer purchases in fast fashion stores. Authors discuss fast fashion situation using results of own consumer survey, case studies, research studies and secondary data applying analysis, Abstraction, synthesis, deduction, comparison, description, and specification. Authors conclude that consumers’ purchases have a big impact on economics, because how we found out, fast fashion has a growing trend both in stores and in ecommerce. Form our survey it is evident that majority of consumers cannot link the high perceived quality of the clothing during shopping in fast fashion stores with achieved low level of durability during wearing. Increasing customer consumption can have a positive effect on economics, but also a negative impact on environment.

Suggested Citation

  • Knošková Ľubica & Garasová Petra, 2019. "The Economic Impact of Consumer Purchases in Fast Fashion Stores," Studia Commercialia Bratislavensia, Sciendo, vol. 12(41), pages 58-70, June.
    • Handle: RePEc:vrs:stcomb:v:12:y:2019:i:41:p:58-70:n:4
    DOI: 10.2478/stcb-2019-0006
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    1. AfDB AfDB, . "Annual Report 2012," Annual Report, African Development Bank, number 461.
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    More about this item

    Keywords

    fast fashion; consumer behaviour; economic impact;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth

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