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Valuing Modern Technologies to Boost the Circular Economy in the Fashion Industry

Author

Listed:
  • Mionel Oana

    (National University of Science and Technology Politehnica Bucharest, Bucharest, Romania Faculty of Engineering in Foreign Languages)

  • Ştefănescu Mihaela

    (Ministry of Environment, Waters and Forests, Bucharest, Romania)

Abstract

In the context of solving pollution problems, the circular economy appears to be a mandatory practice because it emphasises the principle of reuse - repair - reconditioning - recycle. In this context, the paper aims to analyse how modern technologies facilitate the implementation of circular economy principles through better traceability of goods produced and used in the fashion industry. In this way, our research is exploratory and the information on which it is based was gathered using the Google search tool, which identified brands who use Big Data, RFID and QR code tools, as well as online tools (cloud-based platforms) that offer integrated garment tracking services. Following detailed analysis of EU data, it was found that major companies have integrated QR Code technology into their products and cloud-based platforms are increasingly used.

Suggested Citation

  • Mionel Oana & Ştefănescu Mihaela, 2024. "Valuing Modern Technologies to Boost the Circular Economy in the Fashion Industry," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 870-887.
    • Handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:870-887:n:1017
    DOI: 10.2478/picbe-2024-0076
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    References listed on IDEAS

    as
    1. Alan Murray & Keith Skene & Kathryn Haynes, 2017. "The Circular Economy: An Interdisciplinary Exploration of the Concept and Application in a Global Context," Journal of Business Ethics, Springer, vol. 140(3), pages 369-380, February.
    2. Piera Centobelli & Roberto Cerchione & Davide Chiaroni & Pasquale Del Vecchio & Andrea Urbinati, 2020. "Designing business models in circular economy: A systematic literature review and research agenda," Business Strategy and the Environment, Wiley Blackwell, vol. 29(4), pages 1734-1749, May.
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