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Sustainable Consumption Patterns: Evaluating Consumer Preferences and Barriers in the Adoption of Organic Versus Conventional Agri-Food Products

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  • Badea Ana-Maria

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

This study delves into how consumers view and choose between conventional agri food items focusing on the factors that influence their purchasing decisions amidst growing concerns about climate change and sustainability. By gathering insights from a focus group of 21 individuals, the research uncovers a clear preference for products due to perceived health and environmental advantages. Consumers recognize the quality, taste and nutritional value of items, which justifies their higher price points. Nonetheless challenges like affordability, limited availability and lack of information pose obstacles to adoption. The paper underscores the importance of an approach to promote product consumption through government initiatives awareness efforts, education programs and cost saving production methods.

Suggested Citation

  • Badea Ana-Maria, 2024. "Sustainable Consumption Patterns: Evaluating Consumer Preferences and Barriers in the Adoption of Organic Versus Conventional Agri-Food Products," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 660-671.
    • Handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:660-671:n:1015
    DOI: 10.2478/picbe-2024-0057
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    References listed on IDEAS

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    1. Radu Lucian Pânzaru & Daniela Firoiu & George H. Ionescu & Andi Ciobanu & Dragoș Mihai Medelete & Ramona Pîrvu, 2023. "Organic Agriculture in the Context of 2030 Agenda Implementation in European Union Countries," Sustainability, MDPI, vol. 15(13), pages 1-31, July.
    2. Wei Li & Xudong Cao & Yuanan Hu & Hefa Cheng, 2024. "Source Apportionment and Risk Assessment of Heavy Metals in Agricultural Soils in a Typical Mining and Smelting Industrial Area," Sustainability, MDPI, vol. 16(4), pages 1-16, February.
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