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Understanding the internet banking adoption factors in the Romanian market

Author

Listed:
  • Ganciu Mihaela-Rodica

    (Energomontaj S.A., Bucharest, Romania)

  • Neghină Ramona-Alexandra

    (Webecom S.R.L., Bucharest, Romania)

  • Mănescu Valentin-Andrei

    (Webecom S.R.L., Bucharest, Romania)

  • Simion Petronela-Cristina

    (University Politehnica of Bucharest, Bucharest, Romania)

  • Militaru Gheorghe

    (University Politehnica of Bucharest, Bucharest, Romania)

Abstract

Online banking services create a way to reduce costs, attracting new segments of population and growing the bank performance and improvement of services. Client’s satisfaction is the main benefits of the banks. The aim of the paper is to investigate and to analyze the factors that influence the adoption of internet banking system in Romania. One of the problems faced by consumers using Internet banking is confidentiality. This makes security in transactions to be essential. For this, the main objectives are: identifying critical factors that contribute to the acceptance of internet banking system and the link between them and also identifying the demographic factors that influence the adoption of this system in Romania. The data collection was done by a quantitative research using the questionnaire method as a survey tool and it was made up of questions measured using the Likert scale. It contains variables based on the construct’s relevance to Internet Banking. All assumptions about the relationship between dependent variables and independent variables are developed and tested using multiple reliability, validity, and regression. It was used a statistical software and with it were analised 6 independent variables, named social influence, perceived ease of use, perceived usefulness, perceived risk, perceived confidence and intention to use Internet banking. The attitude toward using Internet banking system will be the dependent variable. To verify the acceptability model’s validity, it was used the Structural Equations Model. The results are partly supported by the developed hypotheses and are presented after the reliability test where Cronbach’s Alpha is calculated suggesting the internal reliability of the consistency for the scale. The significant effect that influences the attitude toward using Internet banking system is represented by the perceived usefulness, the perceived risk, the perceived confidence and the intention to use internet banking.

Suggested Citation

  • Ganciu Mihaela-Rodica & Neghină Ramona-Alexandra & Mănescu Valentin-Andrei & Simion Petronela-Cristina & Militaru Gheorghe, 2019. "Understanding the internet banking adoption factors in the Romanian market," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 347-360, May.
    • Handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:347-360:n:31
    DOI: 10.2478/picbe-2019-0031
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    References listed on IDEAS

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    1. Jon Hartwick & Henri Barki, 1994. "Explaining the Role of User Participation in Information System Use," Management Science, INFORMS, vol. 40(4), pages 440-465, April.
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