IDEAS home Printed from https://ideas.repec.org/a/vrs/poicbe/v13y2019i1p216-226n20.html
   My bibliography  Save this article

Creative and cultural industries in Europe – case study of the performing arts in Romania

Author

Listed:
  • Cetină Iuliana

    (Academy of Economic Studies, Bucharest, Romania)

  • Bădin Andrei L.

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

Culture is one of the most important aspects of being human alongside education. A very interesting way of approaching the issue of culture is understanding the importance of the art in everyday life. Alan Peacock, one the first pioneers of the term cultural economy, was a man of the arts who understood the importance of culture, not only in life, but in economy. Many writers in the 1960s identified some opportunities in engaging in the cultural and arts industries. As we know, cultural goods have an economic value and an artistic value. The evaluation of artistic goods or products is made only after it is consumed by clients or customers. The world of cultural services is large and forgiving with non-professionals. The use of cultural policies in today’s European Union, United States of America and Asia is very important because of the positive spillover it causes. Creating cultural policies and dedicating funds specifically for this started in the 1980s with the implication of UNESCO. Cultural policies not only help preserve cultural sites and heritage, but offers a broader strategy that envelops both cultural goods and cultural services. The cultural marketing concept refers to the art of using marketing tactics and strategies in order to promote and develop the cultural and artistic industries or sectors. The same instruments are used but the way in which they are used is very different. The performing arts sector is ever changing and it needs a new marketing mix approach to connect to new audiences. Artists need to work closely with business and management professionals in order to have the best representation off stage.

Suggested Citation

  • Cetină Iuliana & Bădin Andrei L., 2019. "Creative and cultural industries in Europe – case study of the performing arts in Romania," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 216-226, May.
    • Handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:216-226:n:20
    DOI: 10.2478/picbe-2019-0020
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/picbe-2019-0020
    Download Restriction: no
    File URL: https://libkey.io/10.2478/picbe-2019-0020?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ilde Rizzo & Ruth Towse, 2015. "In memoriam Alan Peacock: a pioneer in cultural economics," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(3), pages 225-238, August.
    2. Arjo Klamer, 2016. "The value-based approach to cultural economics," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 40(4), pages 365-373, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Czajkowski, Mikołaj & Vossler, Christian A. & Budziński, Wiktor & Wiśniewska, Aleksandra & Zawojska, Ewa, 2017. "Addressing empirical challenges related to the incentive compatibility of stated preferences methods," Journal of Economic Behavior & Organization, Elsevier, vol. 142(C), pages 47-63.
    2. Francesco Angelini & Massimiliano Castellani, 2019. "Cultural and economic value: a critical review," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 173-188, June.
    3. Bronwyn Coate & Robert Hoffmann, 2022. "The behavioural economics of culture," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(1), pages 3-26, March.
    4. Yan Li & Md. Main Uddin & Ye An, 2020. "Has financial development benefited the performance of publicly traded cultural and creative firms? Evidence from China," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 44(3), pages 351-395, September.
    5. Trine Bille, 2024. "The values of cultural goods and cultural capital externalities: state of the art and future research prospects," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 48(3), pages 347-365, September.
    6. Christian Handke & Carolina Dalla Chiesa, 2022. "The art of crowdfunding arts and innovation: the cultural economic perspective," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(2), pages 249-284, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:216-226:n:20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.