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The CSR Perception of Front-line Employees of Luxury Fashion Businesses

Author

Listed:
  • Macgregor Robert K.

    (Metropolitan University Prague,Prague, Czech Republic)

  • Sroka Włodzimierz

    (WSB University, Dąbrowa Górnicza, Poland & North West University, Potchefstroom, South Africa)

  • Pelikánová Radka Macgregor

    (Metropolitan University Prague,Prague, Czech Republic)

Abstract

Background and Purpose: The sustainability projected into Corporate Social Responsibility (CSR) is pivotal for luxury fashion businesses and they heavily refer to it. However, do their front-line employees follow this trend? To achieve an effective and efficient CSR, the front-line employees have to share the CSR perception advanced by their businesses. The main objective of the study is to discover, critically assess and compare the CSR perception of the front-line employees of the top luxury fashion industry businesses located in Prague, Czech Republic.Design/Methodology/Approach: An investigative case study of the CSR approach of such employees of all ten top luxury fashion businesses in Prague is performed while using a holistic Meta-Analysis, a manual Delphi method and three rounds of interviews, along with mystery shopping techniques.Results: The heterogenous conglomerate of data reveals: (i) problematic awareness of these employees, (ii) their ignorance of the legal setting, (iii) an imbalance and preferential focus, along with ignorance of certain CSR categories, (iv) direct and indirect contradictions and (v) a preoccupation with the fur issue.Conclusions: This alarming inconsistencies and ambiguity have strong implications for both science and practice, they call for more studies, a deeper understanding of causes and a prompt correction in order to make the CSR perception of these important inside stakeholders be in line with expectations.

Suggested Citation

  • Macgregor Robert K. & Sroka Włodzimierz & Pelikánová Radka Macgregor, 2020. "The CSR Perception of Front-line Employees of Luxury Fashion Businesses," Organizacija, Sciendo, vol. 53(3), pages 198-211, August.
    • Handle: RePEc:vrs:organi:v:53:y:2020:i:3:p:198-211:n:2
    DOI: 10.2478/orga-2020-0013
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    Citations

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    Cited by:

    1. Eva Daniela Cvik & Radka MacGregor Pelikánová, 2021. "The Significance of CSR During COVID-19 Pandemic in the Luxury Fashion Industry - A Front-Line Case Study," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 7(1), pages 109-126.
    2. Martin Hála & Radka MacGregor Pelikánová & Filip Rubáček, 2024. "Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era," Central European Business Review, Prague University of Economics and Business, vol. 2024(2), pages 89-115.
    3. Radka MacGregor Pelikánová & Robert Kenyon MacGregor & Martin Èernek, 2021. "New trends in codes of ethics: Czech business ethics preferences by the dawn of COVID-19," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 973-1009, December.
    4. Bożena Gajdzik & Włodzimierz Sroka & Jolita Vveinhardt, 2021. "Energy Intensity of Steel Manufactured Utilising EAF Technology as a Function of Investments Made: The Case of the Steel Industry in Poland," Energies, MDPI, vol. 14(16), pages 1-17, August.
    5. Petr Petera & Jaroslav Wagner & Renáta Pakšiová, 2021. "The Influence of Environmental Strategy, Environmental Reporting and Environmental Management Control System on Environmental and Economic Performance," Energies, MDPI, vol. 14(15), pages 1-20, July.
    6. Patricia SanMiguel & Silvia Pérez-Bou & Teresa Sádaba & Pedro Mir-Bernal, 2021. "How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry," Sustainability, MDPI, vol. 13(20), pages 1-27, October.

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