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Analysis of Individual Aspects Influencing Non-purchasing in an Online Environment and Consumer Willingness to Purchase Custom-Made Apparel

Author

Listed:
  • Žuraj Milica

    (Independent researcher, Ljubljana, Slovenia)

  • Šparl Petra
  • Žnidaršič Anja

    (University of Maribor, Faculty of Organizational Sciences, Kranj, Slovenia)

Abstract

Purpose: The main purpose of the study was to assess the opinion of online consumers about the possibility of making custom apparel using 3D body scanning technology in an online environment and to investigate the shopping experience of consumers who purchase in the online apparel market. In order to be able to propose solutions to improve the online shopping experience, we also investigated aspects influencing non-purchasing in an online environment.

Suggested Citation

  • Žuraj Milica & Šparl Petra & Žnidaršič Anja, 2017. "Analysis of Individual Aspects Influencing Non-purchasing in an Online Environment and Consumer Willingness to Purchase Custom-Made Apparel," Organizacija, Sciendo, vol. 50(4), pages 352-363, December.
    • Handle: RePEc:vrs:organi:v:50:y:2017:i:4:p:352-363:n:5
    DOI: 10.1515/orga-2017-0026
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