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Smart Cities Marketing and Its Conceptual Grounds

Author

Listed:
  • Maček Anita

    (University of Applied Sciences, Graz, Austria; DOBA Business SchoolMaribor, Slovenia, anita.macek@net.doba.si)

  • Ovin Rasto

    (DOBA Business SchoolMaribor, Slovenia)

  • Starc-Peceny Urška

    (Arctur, Tourism 4.0, Slovenia)

Abstract

The most frequent definition of the smart city in the literature defines it as a developed urban area that creates sustainable economic development and high quality of life. Therefore, a city should always be capable of identifying and effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics approach, the authors rely on endogenous growth theory derived from Arrow. The authors explore the role of smart city management and governance, which will have to combine the need for capital with the need to ensure the environment that this capital will enhance modern urban producing factors. Hence, the authors discuss communication aspects and the importance of the evolution toward smart communities, where the idea is not on making places smart anymore, but rather focus on humans and their needs. For an emerging smart city, market built up of smaller cities and municipalities describes the changing role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of open innovation and rethink marketing strategy in this emerging reality.

Suggested Citation

  • Maček Anita & Ovin Rasto & Starc-Peceny Urška, 2019. "Smart Cities Marketing and Its Conceptual Grounds," Naše gospodarstvo/Our economy, Sciendo, vol. 65(4), pages 110-116, December.
    • Handle: RePEc:vrs:ngooec:v:65:y:2019:i:4:p:110-116:n:10
    DOI: 10.2478/ngoe-2019-0024
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    References listed on IDEAS

    as
    1. Luca Mora & Roberto Bolici & Mark Deakin, 2017. "The First Two Decades of Smart-City Research: A Bibliometric Analysis," Journal of Urban Technology, Taylor & Francis Journals, vol. 24(1), pages 3-27, January.
    2. Hallsworth, Michael & List, John A. & Metcalfe, Robert D. & Vlaev, Ivo, 2017. "The behavioralist as tax collector: Using natural field experiments to enhance tax compliance," Journal of Public Economics, Elsevier, vol. 148(C), pages 14-31.
    3. Andrew Boulton & Stanley D. Brunn & Lomme Devriendt, 2011. "Cyberinfrastructures and ‘Smart’ World Cities: Physical, Human and Soft Infrastructures," Chapters, in: Ben Derudder & Michael Hoyler & Peter J. Taylor & Frank Witlox (ed.), International Handbook of Globalization and World Cities, chapter 18, Edward Elgar Publishing.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    smart cities; marketing; economics; conceptual grounds;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R19 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Other

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