Brand Equity in Fast-Food Businesses Among Copperbelt University Students
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Abstract
Suggested Citation
DOI: 10.15544/mts.2024.25
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References listed on IDEAS
- Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
- Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
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More about this item
Keywords
Brand awareness; brand equity; cross-sectional; fast-food businesses; students;All these keywords.
JEL classification:
- D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
- D41 - Microeconomics - - Market Structure, Pricing, and Design - - - Perfect Competition
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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