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Assessment of the Potential of Agricultural Regions as a Prerequisite for the Formation and Development of Their Branding

Author

Listed:
  • Gazuda Serhiі

    (PhD, Assoc. Prof., Uzhhorod National University, Narodna Sq. 3, Uzhhorod, Ukraine)

  • Hotra Viktoriya

    (Dr. Sc. Prof., Uzhhorod National University, Narodna Sq. 3, Uzhhorod, Ukraine)

  • Gazuda Mykhailo

    (Dr. Sc. Prof., Uzhhorod National University, Narodna Sq. 3, Uzhhorod, Ukraine)

  • Kovalska Lubov

    (Dr. Sc. Prof., Lutsk National Technical University, Lvivska Str. 75, Lutsk, Ukraine)

  • Kifor Heorh

    (PhD Student, Uzhhorod National University, Narodna Sq. 3, Uzhhorod, Ukraine)

  • Omarov Shakhin

    (Dr. Sc. Prof., Kharkiv National University of Radio Electronics, Nauky Ave. 14, Kharkiv, Ukraine)

Abstract

The theoretical and methodological principles of assessing the potential of agricultural regions as prerequisites for the formation of territory branding strategy are considered. The stages of using the branding of the agricultural region as a strategic development tool and the components of the brand of the agricultural region in the context of developing a branding strategy are determined. The importance of taking into account the complexity of the use of potential components and their impact on the competitiveness of the region has been updated. The list of problems, the solution of which is aimed at the use of the branding strategy of the agricultural region, is defined. A methodical approach to assessing the potential is proposed based on the definition of the synergistic agricultural potential of the region, which acts as a comprehensive indicator that unites a wide range of resources of the region’s agrarian sector. The components of the synergistic agrarian potential, which include indicators of labor, economic and resource potential, are substantiated.

Suggested Citation

  • Gazuda Serhiі & Hotra Viktoriya & Gazuda Mykhailo & Kovalska Lubov & Kifor Heorh & Omarov Shakhin, 2024. "Assessment of the Potential of Agricultural Regions as a Prerequisite for the Formation and Development of Their Branding," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 46(2), pages 122-130.
    • Handle: RePEc:vrs:mtrbid:v:46:y:2024:i:2:p:122-130:n:1001
    DOI: 10.15544/mts.2024.13
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    References listed on IDEAS

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    1. Bonoua Faye & Guoming Du & Edmée Mbaye & Chang’an Liang & Tidiane Sané & Ruhao Xue, 2023. "Assessing the Spatial Agricultural Land Use Transition in Thiès Region, Senegal, and Its Potential Driving Factors," Land, MDPI, vol. 12(4), pages 1-20, March.
    2. Mattias, Gaglio & Elena, Tamburini & Giuseppe, Castaldelli & Anna, Fano Elisa, 2021. "Modeling the ecosystem service of agricultural residues provision for bioenergy production: A potential application in the Emilia-Romagna region (Italy)," Ecological Modelling, Elsevier, vol. 451(C).
    3. Christos Argyropoulos & Theodoros Petrakis & Lito-Aspasia Roditi & Angeliki Kavga, 2023. "Opportunities and Potential for Energy Utilization from Agricultural and Livestock Residues in the Region of Thessaly," Sustainability, MDPI, vol. 15(5), pages 1-14, March.
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    More about this item

    Keywords

    agricultural region; branding; brand of the region; regional development; potential; agriculture; strategy;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • R14 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Land Use Patterns

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