IDEAS home Printed from https://ideas.repec.org/a/vrs/mfitdj/v3y2020i1p27-44n2.html
   My bibliography  Save this article

Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research

Author

Listed:
  • Ciornea Raluca

    (Babeş-Bolyai University, Faculty of Economics and Business Administration, Romania)

Abstract

The main objective of the paper is to inquire if bioeconomy is a “saving” sustainable solution to major problems caused by fast-fashion industry - consumption of non-renewable and scarce natural resources, waste generation, pollution - in the actual conditions of overconsumption and consumption intensification due to accelerated increase of global population. A closer look reveals that not only that fast-fashion industry is not bridging the gap to sustainability, but also that its transit to bioeconomy (which is the main alternative proposed by global organisms to increase sustainability) may deepen the global issues wanted to be solved, if the current business models are maintained. Insides evidence that individual overconsumption outpaces the fast-fashion industry’s efforts to create a sustainable bio-economic system, thus is imperative to redesign the business models to use less important natural resources and to reduce the environmental impact, while in parallel discourage the overconsumption. Consequently, fast-fashion business models need to have a sustainable holistic approach and incorporate sustainable measures, which are able to shift the consumer behaviour from overconsumption to sustainable choices, in their marketing objectives, strategies and actions. Based on the findings, premises for future research were proposed.

Suggested Citation

  • Ciornea Raluca, 2020. "Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 27-44, June.
    • Handle: RePEc:vrs:mfitdj:v:3:y:2020:i:1:p:27-44:n:2
    DOI: 10.2478/midj-2020-0003
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/midj-2020-0003
    Download Restriction: no
    File URL: https://libkey.io/10.2478/midj-2020-0003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marie Stenton & Veronika Kapsali & Richard S. Blackburn & Joseph A. Houghton, 2021. "From Clothing Rations to Fast Fashion: Utilising Regenerated Protein Fibres to Alleviate Pressures on Mass Production," Energies, MDPI, vol. 14(18), pages 1-18, September.
    2. Denisa-Roxana Muntean & Daniela Marinica & Paul Cosmovici, 2023. "Is Sustainability In Fashion Industry Really Sustainable? A Conceptual Analysis Of Consumer Behaviour," Romanian Economic Business Review, Romanian-American University, vol. 17(4), pages 54-64, December.

    More about this item

    Keywords

    Bioeconomy; fast-fashion; sustainable fashion; overconsumption; sustainability;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mfitdj:v:3:y:2020:i:1:p:27-44:n:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.