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Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices

Author

Listed:
  • Savastano Marco

    (Sapienza University – Management Department, Rome, Italy)

  • Anagnoste Sorin

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Although innovating in the physical stores has become a challenge for retailers, previous studies provided insights based primarily on consumers’ and employees’ acceptance of technology, with limited attention towards specific practices for successful adopting innovations. Starting from a qualitative analysis of pioneering strategies adopted by a sample of 50 retailers in the Dutch market, this research is devoted to a broad investigation of the innovation management strategies with emphasis on the choice to be the first to innovate. Our findings provide a correlation between the pioneer practices and the sales outcomes, by describing the more favourable conditions for adopting this strategy in terms of time, place and innovation characteristics (i.e., typology). These results would support retailers in the choice of innovating and managing the innovation process.

Suggested Citation

  • Savastano Marco & Anagnoste Sorin, 2020. "Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices," Management & Marketing, Sciendo, vol. 15(4), pages 643-663, December.
    • Handle: RePEc:vrs:manmar:v:15:y:2020:i:4:p:643-663:n:3
    DOI: 10.2478/mmcks-2020-0037
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    Cited by:

    1. Isabelle Biclesanu & Sorin Anagnoste & Ovidiu Branga & Marco Savastano, 2021. "Digital Entrepreneurship: Public Perception of Barriers, Drivers, and Future," Administrative Sciences, MDPI, vol. 11(4), pages 1-11, November.
    2. Szabó-Szentgróti Eszter & Rámháp Szabolcs & Kézai Petra Kinga, 2023. "Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail," Management & Marketing, Sciendo, vol. 18(s1), pages 427-448, December.

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