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Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?

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  • Hadad Shahrazad

    (The Bucharest University of Economic Studies, Bucharest, Romania)

  • Cantaragiu Ramona

    (The Bucharest University of Economic Studies Bucharest, Romania)

Abstract

We present a critical perspective of the current state of development of CSE and SI as fields of study and practice based on a geographical and conceptual mapping of the actors involved in the two fields. Although these concepts are set into motion by different forces on different paths, they converge towards a common apprehension of social business. CSE has no supporting core and it offers scarce and scattered resources for identity formation, while SI benefits from practitioners’ attention and is thus developing as a proper field of study. Using this knowledge we anticipate what the future holds for these concepts and offer valuable insights for interested practitioners and academics.

Suggested Citation

  • Hadad Shahrazad & Cantaragiu Ramona, 2017. "Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?," Management & Marketing, Sciendo, vol. 12(2), pages 252-276, June.
    • Handle: RePEc:vrs:manmar:v:12:y:2017:i:2:p:252-276:n:6
    DOI: 10.1515/mmcks-2017-0016
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    References listed on IDEAS

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    3. Alex Nicholls, 2010. "The Legitimacy of Social Entrepreneurship: Reflexive Isomorphism in a Pre–Paradigmatic Field," Entrepreneurship Theory and Practice, , vol. 34(4), pages 611-633, July.
    4. Mair, Johanna & Martí, Ignasi, 2006. "Social entrepreneurship research: A source of explanation, prediction, and delight," Journal of World Business, Elsevier, vol. 41(1), pages 36-44, February.
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