IDEAS home Printed from https://ideas.repec.org/a/vrs/logitl/v9y2018i2p73-82n8.html
   My bibliography  Save this article

Promoting the Use of Social Commerce on SME in the Context of Logistics: UTAUT Model Examination

Author

Listed:
  • Zamrudi Zakky

    (Islamic University of Kalimantan, Department of Management, Indonesia)

  • Wicaksono Teguh

    (Islamic University of Kalimantan, Department of Management, Indonesia)

Abstract

Small and Medium Enterprises (SME‟s) was proven to increase the country economic condition due to its capability to retain the product and capital flow stay inside. SME‟s tend to be more creative than the large and traditional enterprises, though the profitability may vary across segment. The rise of technology has brought the customer to be more educated related to product due the ease of information dissemination. Web 2.0 was the basic of today’s social media communication in the context of logistics, enabling the society to directly interconnected one to another. Based on this reason, this study proposed an alternative to understand the SME’s owner in adopting the use of social media for business and logistics purposes including marketing, sales, product announcement, etc. This study involved 53 respondent around south east Kalimantan. The data was analyzed by using GSCA analysis due to its ability to explore the effect amongst variable while ensuring the consistencies. The results present that all exogenous variables show a positive and significant effect, though the only variable showing non-significant effect is the performance expectancies. The greatest effect is shown by the social factor on attitude towards the social commerce.

Suggested Citation

  • Zamrudi Zakky & Wicaksono Teguh, 2018. "Promoting the Use of Social Commerce on SME in the Context of Logistics: UTAUT Model Examination," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 9(2), pages 73-82, November.
    • Handle: RePEc:vrs:logitl:v:9:y:2018:i:2:p:73-82:n:8
    DOI: 10.2478/logi-2018-0020
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/logi-2018-0020
    Download Restriction: no
    File URL: https://libkey.io/10.2478/logi-2018-0020?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Andrew B. Hargadon & Beth A. Bechky, 2006. "When Collections of Creatives Become Creative Collectives: A Field Study of Problem Solving at Work," Organization Science, INFORMS, vol. 17(4), pages 484-500, August.
    2. Kwanghee Jung & Yoshio Takane & Heungsun Hwang & Todd Woodward, 2012. "Dynamic GSCA (Generalized Structured Component Analysis) with Applications to the Analysis of Effective Connectivity in Functional Neuroimaging Data," Psychometrika, Springer;The Psychometric Society, vol. 77(4), pages 827-848, October.
    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    4. Heungsun Hwang & Yoshio Takane, 2004. "Generalized structured component analysis," Psychometrika, Springer;The Psychometric Society, vol. 69(1), pages 81-99, March.
    5. Nick Hajli & Xiaolin Lin, 2016. "Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information," Journal of Business Ethics, Springer, vol. 133(1), pages 111-123, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kwang O. Park, 2020. "A Study on Sustainable Usage Intention of Blockchain in the Big Data Era: Logistics and Supply Chain Management Companies," Sustainability, MDPI, vol. 12(24), pages 1-15, December.
    2. Zainul Mohammad & Zamrudi Zakky, 2019. "Social Media: Factor Influencing Personal Transport for Leisure," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 10(1), pages 79-86, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yuan Tang & Yu-Tao Yang & Yun-Fei Shao, 2019. "Acceptance of Online Medical Websites: An Empirical Study in China," IJERPH, MDPI, vol. 16(6), pages 1-22, March.
    2. Lai-Ying Leong & Teck-Soon Hew & Keng-Boon Ooi & Bhimaraya Metri & Yogesh K. Dwivedi, 2023. "Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach," Information Systems Frontiers, Springer, vol. 25(5), pages 1847-1879, October.
    3. Zhou, Lixing & Takane, Yoshio & Hwang, Heungsun, 2016. "Dynamic GSCANO (Generalized Structured Canonical Correlation Analysis) with applications to the analysis of effective connectivity in functional neuroimaging data," Computational Statistics & Data Analysis, Elsevier, vol. 101(C), pages 93-109.
    4. Seohee Park & Seongeun Kim & Ji Hoon Ryoo, 2020. "Latent Class Regression Utilizing Fuzzy Clusterwise Generalized Structured Component Analysis," Mathematics, MDPI, vol. 8(11), pages 1-16, November.
    5. Zainul Mohammad & Zamrudi Zakky, 2019. "Social Media: Factor Influencing Personal Transport for Leisure," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 10(1), pages 79-86, May.
    6. Tazizur Rahman & Yang Sok Kim & Mijin Noh & Choong Kwon Lee, 2020. "Determinants of social commerce adoption in an emerging economy," Service Business, Springer;Pan-Pacific Business Association, vol. 14(4), pages 479-502, December.
    7. Saeideh Sharifi fard & Ezhar Tamam & Md Salleh Hj Hassan & Moniza Waheed & Zeinab Zaremohzzabieh, 2016. "Factors affecting Malaysian university students’ purchase intention in social networking sites," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1182612-118, December.
    8. Chou, Jui-Sheng & Gusti Ayu Novi Yutami, I, 2014. "Smart meter adoption and deployment strategy for residential buildings in Indonesia," Applied Energy, Elsevier, vol. 128(C), pages 336-349.
    9. Philippe Cohard, 2020. "Information Systems Values: A Study of the Intranet in Three French Higher Education Institutions," Post-Print hal-02987225, HAL.
    10. Steven M. Gray & Andrew P. Knight & Markus Baer, 2020. "On the Emergence of Collective Psychological Ownership in New Creative Teams," Organization Science, INFORMS, vol. 31(1), pages 141-164, January.
    11. Melih Engin & Fatih Gürses, 2019. "Adoption of Hospital Information Systems in Public Hospitals in Turkey: An Analysis with the Unified Theory of Acceptance and Use of Technology Model," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-19, October.
    12. Morosan, Cristian, 2016. "An empirical examination of U.S. travelers’ intentions to use biometric e-gates in airports," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 120-128.
    13. Tsung Teng Chen, 2012. "The development and empirical study of a literature review aiding system," Scientometrics, Springer;Akadémiai Kiadó, vol. 92(1), pages 105-116, July.
    14. Yi Yong Lee & Chin Lay Gan & Tze Wei Liew, 2023. "Thwarting Instant Messaging Phishing Attacks: The Role of Self-Efficacy and the Mediating Effect of Attitude towards Online Sharing of Personal Information," IJERPH, MDPI, vol. 20(4), pages 1-23, February.
    15. Abdesamad Zouine & Pierre Fenies, 2014. "The Critical Success Factors Of The ERP System Project: A Meta-Analysis Methodology," Post-Print hal-01419785, HAL.
    16. Debora Bettiga & Lucio Lamberti & Emanuele Lettieri, 2020. "Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach," Health Care Management Science, Springer, vol. 23(2), pages 203-214, June.
    17. Kertcher, Zack & Venkatraman, Rohan & Coslor, Erica, 2020. "Pleasingly parallel: Early cross-disciplinary work for innovation diffusion across boundaries in grid computing," Journal of Business Research, Elsevier, vol. 116(C), pages 581-594.
    18. Talukder, Md. Shamim & Sorwar, Golam & Bao, Yukun & Ahmed, Jashim Uddin & Palash, Md. Abu Saeed, 2020. "Predicting antecedents of wearable healthcare technology acceptance by elderly: A combined SEM-Neural Network approach," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    19. Sirkka L. Jarvenpaa & Ann Majchrzak, 2010. "Research Commentary ---Vigilant Interaction in Knowledge Collaboration: Challenges of Online User Participation Under Ambivalence," Information Systems Research, INFORMS, vol. 21(4), pages 773-784, December.
    20. Fang Li & Sheng Zhang & Yuhuan Jin, 2018. "Sustainability of University Technology Transfer: Mediating Effect of Inventor’s Technology Service," Sustainability, MDPI, vol. 10(6), pages 1-17, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:logitl:v:9:y:2018:i:2:p:73-82:n:8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.