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Exploring the Development Strategies of Rural Small, Medium and Micro Enterprises

Author

Listed:
  • Mang’unyi Eric

    (School of Business, The Catholic University of Eastern Africa, Nairobi, Kenya)

  • Govender Krishna K.

    (School of Management, IT and Governance University of KwaZulu-Natal Durban, South Africa)

Abstract

Purpose: While the product-market typology model seems to be best understood and widely embraced by large corporates, it is less noticeable among many small businesses. This article adopts the aforementioned framework to identify and empirically analyze impactful strategies on various measures of growth associated with rural Small, Medium and Micro Enterprises (SMMEs) in South Africa.

Suggested Citation

  • Mang’unyi Eric & Govender Krishna K., 2019. "Exploring the Development Strategies of Rural Small, Medium and Micro Enterprises," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(4), pages 95-123, December.
    • Handle: RePEc:vrs:jmbace:v:27:y:2019:i:4:p:95-123:n:2
    DOI: 10.7206/cemj.2658-0845.11
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    References listed on IDEAS

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    More about this item

    Keywords

    developing country; financial measures; growth plan; non-financial measures; product-market strategy; small business ventures;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

    Statistics

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