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The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye

Author

Listed:
  • Mustafa Paksoy H.

    (Business Department Faculty of Economics and Administrative Sciences Gaziantep University, Gaziantep, Turkiye)

  • Durmaz Yakup

    (Business Department, Faculty of Economics and Administrative Sciences Hasan Kalyoncu University, Gaziantep, Turkiye)

  • Dilek Özbezek B.

    (Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye)

  • Çopuroğlu Filiz

    (Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye)

Abstract

Aim/purpose – The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance. Design/methodology/approach – For this purpose, data were collected from 239 personnel working in the textile sector in Turkiye’s Organized Industrial Zone. The data obtained from the participants through the survey method were examined by explanatory factor analysis, descriptive statistics, correlation, and bootstrap regression analyses. Findings – The findings of the research clearly show that internal marketing practices have a significant impact on job performance. Internal marketing variable explained 52.24% of the change in organizational commitment. However, it has been revealed that organizational commitment has a partial mediating role in the relationship between internal marketing practices and job performance. Research implications/limitations – This study has limitations in taking samples from Turkiye, focusing on the textile industry, and using the convenience sampling method. Originality/value/contribution – These results strongly support the argument that internal marketing practices further increase job performance through organizational commitment.

Suggested Citation

  • Mustafa Paksoy H. & Durmaz Yakup & Dilek Özbezek B. & Çopuroğlu Filiz, 2024. "The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye," Journal of Economics and Management, Sciendo, vol. 46(1), pages 111-142, January.
    • Handle: RePEc:vrs:jecman:v:46:y:2024:i:1:p:111-142:n:5
    DOI: 10.22367/jem.2024.46.05
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    More about this item

    Keywords

    internal marketing; organizational commitment; job performance;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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