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Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?

Author

Listed:
  • Hála Martin

    (Metropolitan University of Prague, Department of International Business, Dubečská 900/10, 100 00 Prague 10)

  • Cvik Eva Daniela

    (Czech University of Life Sciences, Faculty of Economics and Management, Department of Law, Kamýcká 129, 165 00 Prague 6)

  • MacGregor Pelikánová Radka

    (Metropolitan University of Prague, Department of International Business, Dubečská 900/10, 100 00 Prague 10)

Abstract

Research background: The sustainability reflected by the CSR of luxury fashion businesses, should meet stakeholders´ expectations and lead to an increase in customers´ buying decisions. Purpose: To analyze Czech luxury fashion purchasing habits during the COVID-19 pandemic and to achieve a deeper understanding with new propositions in this area. Research methodology: A logistic regression is performed and based on data gained from an investigative survey employing a questionnaire of a homogenous Czech group of purchasers. The comparison of the resulting logistic models and field observations with a holistic and empiric Meta-Analysis allows one to heuristically achieve an understanding of such an inclination. Results: Seven unexpected propositions emerge and call for further research, such as those during the COVID-19 pandemic, older Czech luxury fashion customers stick even more with their brand loyalty while younger buyers focus on sustainability. Novelty: The performed case study with a survey link sustainability perception and purchasing habits by relevant cohorts of luxury fashion stakeholders. The presented propositions about trends contributes to the development of the theory about purchase inclination determinants.

Suggested Citation

  • Hála Martin & Cvik Eva Daniela & MacGregor Pelikánová Radka, 2022. "Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?," Folia Oeconomica Stetinensia, Sciendo, vol. 22(1), pages 85-110, June.
    • Handle: RePEc:vrs:foeste:v:22:y:2022:i:1:p:85-110:n:3
    DOI: 10.2478/foli-2022-0005
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    Citations

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    Cited by:

    1. Beata Bieszk-Stolorz & Iwona Markowicz, 2022. "The Impact of the COVID-19 Pandemic on the Situation of the Unemployed in Poland. A Study Using Survival Analysis Methods," Sustainability, MDPI, vol. 14(19), pages 1-19, October.

    More about this item

    Keywords

    Corporate Social Responsibility (CSR); Czech purchasers; logistic regression models; luxury industry; sustainability;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D84 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Expectations; Speculations
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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