Customer Orientation and Innovation – The Perspective of Top-Level Management
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DOI: 10.2478/foli-2021-0011
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References listed on IDEAS
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More about this item
Keywords
customer orientation; innovation; relationships with customers;All these keywords.
JEL classification:
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
- L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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