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Tourists’ perceived value of wildlife tourism product at Lake Nakuru National Park, Kenya

Author

Listed:
  • Ariya George

    (Department of Tourism and Tour Operations Management, University of Eldoret, Eldoret-Kenya; P.O. Box 1125Eldoret, Kenya; Tel: +254723954802;)

  • Sitati Noah

    (School of Tourism, Hospitality and Events Management, Moi University, Eldoret-Kenya & Country Director, WWF Tanzania P.O. Box 3900Eldoret, Kenya; Tel: +254720617416)

  • Wishitemi Bob

    (School of Tourism, Hospitality and Events Management, Moi University, Eldoret-Kenya; P.O. Box 3900Eldoret, Kenya; Tel: +254721342510)

Abstract

Although literature has documented many destination attributes that determine attractiveness of tourism destination, the magnitude and strength of each attribute has not been explored, especially in relation to a single wildlife tourism product. This study provides an insight into the level of tourists’ perceived value on wildlife resource attributes at Lake Nakuru National Park in Kenya, with a further comparison between the international and domestic tourists. The study adopted a cross-sectional survey and collected primary data using self-administered structured questionnaires. A total of 402 respondents duly completed the questionnaires, which were disseminated through simple random sampling. Data was analysed descriptively and through independent sample T-test. The results showed that unique wildlife attractions were most valued by tourists (M = 2.26, SD = 0.99), followed by the variety of attractions (M = 2.53, SD = 1.08) and their abundance (M = 2.59, SD = 1.19) respectively. Majority of international tourists highly valued the attributes [M = 2.30, SD = 0.88; t(400) = 4.18, p

Suggested Citation

  • Ariya George & Sitati Noah & Wishitemi Bob, 2017. "Tourists’ perceived value of wildlife tourism product at Lake Nakuru National Park, Kenya," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 8(2), pages 147-156, December.
    • Handle: RePEc:vrs:ejothr:v:8:y:2017:i:2:p:147-156:n:6
    DOI: 10.1515/ejthr-2017-0014
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