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The Effect of Value Co-Creation on Behavioural Intention and Satisfaction with Tourism Resources in Lagos State, Nigeria

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  • Tunde-Ajayi Olalekan A.

    (Federal University of Technology, Akure)

Abstract

This study aimed to investigate the sociodemographic characteristics, travel characteristics and the effect of value co-creation on behavioural intention and satisfaction of visitors in Lagos state, Nigeria. Data was obtained by administering a questionnaire to 384 visitors; data was analysed and presented descriptively using tables and inferentially using Spearman correlation, logistic regression, T-test and ANOVA. Results revealed that there were more males and youthful visitors at the sites who were first-time visitors and who travelled primarily with their family. Furthermore, there were more active participants in site activities at the site and their involvement in value co-creation had an impact on their behavioural intention and satisfaction with tourism resources at the site. Value co-creation activities that would encourage visitors’ active participation at tourism destinations should be provided to improve visitors’ satisfaction, as visitors now tend to be part-producer in their experience rather than mere consumers.

Suggested Citation

  • Tunde-Ajayi Olalekan A., 2021. "The Effect of Value Co-Creation on Behavioural Intention and Satisfaction with Tourism Resources in Lagos State, Nigeria," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 11(2), pages 149-158, December.
    • Handle: RePEc:vrs:ejothr:v:11:y:2021:i:2:p:149-158:n:13
    DOI: 10.2478/ejthr-2021-0014
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