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Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination

Author

Listed:
  • Franco Mara

    (University of Madeira, Campus of Penteada, Funchal, Portugal, CITUR Madeira)

  • Mota Luis

    (Universidade Europeia, Lisbon, Portugal; CITUR-Madeira)

Abstract

Critical thoughts about tourist destinations overcoming and mitigating impacts from COVID-19 lie in the opportunities created by the pandemic. In this paper, an innovative way to attract tourists to Madeira Island and specifically for the Caminho Real (CR) is proposed, assisted by augmented reality. There are important considerations for developing software suitable for mobile devices such as smartphones and tablets; values and benefits for sustainable tourism development and for being an educational experience respecting social distancing; and services included in the augmented reality application. Therefore, some propositions are presented to evaluate the possibility of augmented reality as a secure opportunity to show historical, cultural, and ethnographic aspects when visiting a tourist destination, while respecting social-distancing constraints.

Suggested Citation

  • Franco Mara & Mota Luis, 2021. "Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 11(1), pages 54-65, December.
    • Handle: RePEc:vrs:ejothr:v:11:y:2021:i:1:p:54-65:n:11
    DOI: 10.2478/ejthr-2021-0006
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