Product Branding and Consumer Loyalty in Telecommunication Industry
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DOI: 10.2478/jec-2020-0009
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References listed on IDEAS
- Lee, Eun Mi & Park, Seong-Yeon & Rapert, Molly I. & Newman, Christopher L., 2012. "Does perceived consumer fit matter in corporate social responsibility issues?," Journal of Business Research, Elsevier, vol. 65(11), pages 1558-1564.
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- Lai, Fujun & Griffin, Mitch & Babin, Barry J., 2009. "How quality, value, image, and satisfaction create loyalty at a Chinese telecom," Journal of Business Research, Elsevier, vol. 62(10), pages 980-986, October.
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More about this item
Keywords
Product Branding; Consumer Loyalty; Choice and Patronage; Telecommunication Industry;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
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