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Visual Research Methods: Recognising the Social Identities and Behaviour of Non-Smokers and Smokers

Author

Listed:
  • Purhonen Kirsi

    (South-Eastern University of Applied Sciences, Creative Industries, Mikkeli, Finland)

  • Kauronen Marja-Leena

    (South-Eastern University of Applied Sciences, Social and Health Department, Kotka, Finland)

  • Lehtonen Olli

    (University of Eastern Finland, Department of Geographical and Historical Studies, Joensuu, Finland)

  • Polak Angelika

    (South-Eastern University of Applied Sciences, Creative Industries, Kouvola, Finland)

  • Kallunki Valdemar

    (Laurea University of Applied Sciences, RDI, Vantaa, Finland)

Abstract

This article presents the visual research methods (VRM), a procedure containing an iterative circle for detecting smokers and non-smokers among adolescents and young adults. Qualitative and quantitative approaches were used to develop the theoretical framework and questionnaires, conduct workshops, content analysis and statistical modelling, and to examine and interpret the results. The visual context that detects smokers and non-smokers concerns the social norms and environment, attitudes, beliefs, role models, individual factors, situational context and healthy vs. unhealthy lifestyle. VRM provide precise results regarding the phenomenon and offer a sympathetic, considerate and suitable way to examine it. The interpretations of the visual context of smoking generates valuable information for smoking prevention methods compared with the traditional verbal questionnaire.

Suggested Citation

  • Purhonen Kirsi & Kauronen Marja-Leena & Lehtonen Olli & Polak Angelika & Kallunki Valdemar, 2021. "Visual Research Methods: Recognising the Social Identities and Behaviour of Non-Smokers and Smokers," Econometrics. Advances in Applied Data Analysis, Sciendo, vol. 25(3), pages 1-20, September.
    • Handle: RePEc:vrs:eaiada:v:25:y:2021:i:3:p:1-20:n:3
    DOI: 10.15611/eada.2021.3.01
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    References listed on IDEAS

    as
    1. Moran, M.B. & Walker, M.W. & Alexander, T.N. & Jordan, J.W. & Wagner, D.E., 2017. "Why peer crowds matter: Incorporating youth subcultures and values in health education campaigns," American Journal of Public Health, American Public Health Association, vol. 107(3), pages 389-395.
    2. repec:aph:ajpbhl:10.2105/ajph.2016.303595_1 is not listed on IDEAS
    3. Nocairi, Hicham & Mostafa Qannari, El & Vigneau, Evelyne & Bertrand, Dominique, 2005. "Discrimination on latent components with respect to patterns. Application to multicollinear data," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 139-147, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    visual research methods; pictures; smoking prevention; youth; adolescents;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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