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Exploring the 'Cultural Tourism-Sustainable Development' Nexus: the Case of Croatia

Author

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  • Demonja Damir

    (Institute for Development and International Relations, IRMO, Zagreb, Republic of Croatia)

  • Gredičak Tatjana

    (Ministry of Tourism Republic of Croatia, Zagreb, Republic of Croatia)

Abstract

Modern environment in which operate tourism-economic factors is characterized by a high level of instability and the dynamics of change. Changes with its influences determine external operating conditions, over which micro organizational units have no control. In order to successfully survive it is necessary to identify and adapt to them. Marketing strategy of cultural heritage tourist valorisation, in this context, appears as an adequate approach. Strategic management enables planning on an analysis of past events, and in a special way takes into account estimates and projections of future conditions of the environment. Also, it should take into account that the coexistence of cultural heritage with the achievements of modern life is defined with sustainable development syntax. This paper in which research, formulation and presentation of the results were used the methods of analysis and synthesis, comparative, descriptive and historical methods outlines the development and analyzes the current state of cultural tourism in Croatia, and discusses approach to effective strategic marketing management of cultural heritage tourist valorisation, focusing on the sustainable development of tourism.

Suggested Citation

  • Demonja Damir & Gredičak Tatjana, 2014. "Exploring the 'Cultural Tourism-Sustainable Development' Nexus: the Case of Croatia," Scientific Annals of Economics and Business, Sciendo, vol. 61(2), pages 161-179, December.
    • Handle: RePEc:vrs:aicuec:v:61:y:2014:i:2:p:161-179:n:4
    DOI: 10.2478/aicue-2014-0012
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    Cited by:

    1. Dimitriou Christina K., 2017. "From theory to practice of ecotourism: major obstacles that stand in the way and best practices that lead to success," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 8(1), pages 26-37, May.

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