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145corporate Social Responsibility As An Element Of Building An Organization'S Employer Brand

Author

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  • Tatyana Kicheva

Abstract

The concepts of Corporate Social Responsibility (CSR) and Employer Branding are increasingly common in management theory and practice, and especially in human resources management. How important is CSR for building a positive employer brand, especially for the new generation of employees? Are new generations of employees looking for organizations with a strong employer brand and CSR? These and other issues are addressed in this report, which also presents the results of a survey of young talent potential candidates for work in organizations. The purpose of the report is to show how CSR can be used to build and enforce a strong employer brand.

Suggested Citation

  • Tatyana Kicheva, 2019. "145corporate Social Responsibility As An Element Of Building An Organization'S Employer Brand," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", University of Economics - Varna, issue 1, pages 145-156.
    • Handle: RePEc:vrn:hrmsnr:y:2019:i:1:p:145-156
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    File URL: http://conference.ue-varna.bg/hrm/wp-content/uploads/Proceedings/HRMConfProceeding2019.pdf
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    More about this item

    Keywords

    Employer branding; Corporate social responsibility; Talents;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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