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Pr Of A Tourism Organization Under Conditions Of Crisis

Author

Listed:
  • Mariana Ianeva

    (UNWE, Sofia)

  • Stiliyana Basmadzhieva

    (UNWE, Sofia)

Abstract

Nowadays, the issues related to the goals that the tourism organization should set and the new policy to which it needs to focus is especially relevant. In order to achieve them, it is necessary to develop and conduct various events that are within the competence not only of marketing managers, but also of those of PR specialists in companies and tourism destinations. The tasks set in the current report are related to external information, which is used by the media to create a story, which must fully reflect the credibility of the situation in a particular problem environment. Good practices have been identified in order to promote the opportunities for providing a healthy tourism product in a global health crisis in tourism destinations. In such global conditions, in which markets are shrinking and the rules for tourist services related to the provision of a healthy environment are changing, health tourism finds an increasingly sustainable place among the product offerings of destinations, which in turn leads to the need for its professional promotion and competent communication with different audiences.

Suggested Citation

  • Mariana Ianeva & Stiliyana Basmadzhieva, 2020. "Pr Of A Tourism Organization Under Conditions Of Crisis," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 303-311, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:303-311
    DOI: 10.36997/TC2020.303
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    More about this item

    Keywords

    PR; tourism organization; crisis; health tourism.;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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