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Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria

Author

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  • Desislava Racheva

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

The non-life insurance market in Bulgaria is relatively unified when ot comes to terms of conditions and rates. This makes establishing a competitive advantage for insurance companies a difficult, multifaceted and complex task. The desire to achive leading market positions, in line with the development of a stable policy in terms of risk exposure dictates the need to systematically analyze the actions of market participants - competitors, customers, intermediaries. This article will summarize some of the approaches for studying the relationships in the channels for the realization of the insurance service and will propose a complex one in which to unite the positive aspects of each of them and to neutralize the negative ones.

Suggested Citation

  • Desislava Racheva, 2020. "Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 117-126, December.
    • Handle: RePEc:vra:journl:v:9:y:2020:i:3:p:117-126
    DOI: 10.36997/IJUSV-ESS/2020.9.3.117
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.3/117-126.pdf
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    References listed on IDEAS

    as
    1. Violeta Dimitrova, 2017. "Gross Margin and Buyer Power in Bulgarian Food Retailing," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 172-188.
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    1. Desislava Racheva, 2019. "Analysis of Changes in the Regulatory Requirements for Participants in the Non-life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 120-129, August.

    More about this item

    Keywords

    insurance intermediation; non-life insurance market; sales channel; insurance service; competitive advantages; buyer power;
    All these keywords.

    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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