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The Characteristics of Bulgarian Reward-Based Crowdfunding Campaigns

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  • Nevena Dobreva

    (Varna University of Management)

Abstract

Reward-based crowdfunding is the most popular method for acquiring financial resources directly from potential users. Bulgarian entrepreneurs and small companies have the opportunity to search for funding from international online communities that are active in the biggest reward-based crowdfunding platforms as Kickstarter and Indiegogo. The proposed paper aims to examine the current state and characteristics of the Bulgarian campaigns in Kickstarter, to identify success factors for generating funds and give directions for better performance of Bulgarian entrepreneurs in reward-based crowdfunding.

Suggested Citation

  • Nevena Dobreva, 2019. "The Characteristics of Bulgarian Reward-Based Crowdfunding Campaigns," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(1), pages 174-182, April.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:1:p:174-182
    DOI: 10.36997/IJUSV-ESS/2019.8.1.174
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    References listed on IDEAS

    as
    1. Petitjean, Mikael, 2018. "What explains the success of reward-based crowdfunding campaigns as they unfold? Evidence from the French crowdfunding platform KissKissBankBank," Finance Research Letters, Elsevier, vol. 26(C), pages 9-14.
    2. Barbi, Massimiliano & Bigelli, Marco, 2017. "Crowdfunding practices in and outside the US," Research in International Business and Finance, Elsevier, vol. 42(C), pages 208-223.
    3. Michael Marcin Kunz & Ulrich Bretschneider & Max Erler & Jan Marco Leimeister, 2017. "An empirical investigation of signaling in reward-based crowdfunding," Electronic Commerce Research, Springer, vol. 17(3), pages 425-461, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    reward-based crowdfunding; crowdfunding campaigns; incentives; rewards;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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