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Price and Distribution Policy of Seaside Holiday Hotels on the Bulgarian Black Sea Coast in the Conditions of the COVID Crisis

Author

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  • Diyana Boteva

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

The object of this article is pricing and distribution in the hospitality industry, and the subject is the relationship between pricing and distribution policy in seaside holiday hotels. Based on the literature review and direct observations of the author on the activities of seaside holiday hotels on the Bulgarian Black Sea coast, the author aims to reveal the importance of pricing for the successful distribution of the seaside holiday product. A special emphasis is placed on interdependence between pricing and distribution policy of seaside holiday hotels in the conditions of Covid-19 crisis in tourism.

Suggested Citation

  • Diyana Boteva, 2022. "Price and Distribution Policy of Seaside Holiday Hotels on the Bulgarian Black Sea Coast in the Conditions of the COVID Crisis," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 102-111, April.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:1:p:102-111
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.1/102-111.pdf
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    References listed on IDEAS

    as
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    2. Kirca, Ahmet H. & Randhawa, Praneet & Talay, M. Berk & Akdeniz, M. Billur, 2020. "The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 421-439.
    3. World Bank, 2021. "Global Economic Prospects, January 2021," World Bank Publications - Books, The World Bank Group, number 34710.
    4. Gurumurthy Kalyanaram & Russell S. Winer, 1995. "Empirical Generalizations from Reference Price Research," Marketing Science, INFORMS, vol. 14(3_supplem), pages 161-169.
    5. Strauss, Arne K. & Klein, Robert & Steinhardt, Claudius, 2018. "A review of choice-based revenue management: Theory and methods," European Journal of Operational Research, Elsevier, vol. 271(2), pages 375-387.
    6. World Bank, 2021. "Global Economic Prospects, June 2021," World Bank Publications - Books, The World Bank Group, number 35647.
    7. Anna S. Mattila & Yixing (Lisa) Gao, 2016. "An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 9(2/3), pages 175-185.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    seaside hotels; price; pricing policy; distribution policy; Covid-19;
    All these keywords.

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

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