Brand experience and consumer inspiration: The mediating role of openness to experience
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DOI: 10.29141/2218-5003-2024-15-3-3
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References listed on IDEAS
- Hinsch, Chris & Felix, Reto & Rauschnabel, Philipp A., 2020. "Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
- Moghavvemi, Sedigheh & Woosnam, Kyle M. & Paramanathan, Tanuosha & Musa, Ghazali & Hamzah, Amran, 2017. "The effect of residents’ personality, emotional solidarity, and community commitment on support for tourism development," Tourism Management, Elsevier, vol. 63(C), pages 242-254.
- Riegger, Anne-Sophie & Klein, Jan F. & Merfeld, Katrin & Henkel, Sven, 2021. "Technology-enabled personalization in retail stores: Understanding drivers and barriers," Journal of Business Research, Elsevier, vol. 123(C), pages 140-155.
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More about this item
Keywords
brand experience; customer inspiration; openness to experience; behavioral intention; cognitive appraisal theory; Turkey;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
Statistics
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