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Exclusive Dealing and Price Promotions

Author

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  • Lal, Rajiv
  • Villas-Boas, J Miguel

Abstract

The authors study retail price promotions and manufacturer trade deals in markets with exclusive dealing. They find that models that do not account for the existence of retailers overestimate the depth of promotions. The authors then compare the price promotions outcomes of markets with and without exclusive dealing. They also evaluate whether exclusive dealing can be an equilibrium outcome and find that, under certain conditions of the model, the equilibrium is for manufacturers to distribute through several retailers, even though their profits might end up lower than if each retailer carried only one product. Copyright 1996 by University of Chicago Press.

Suggested Citation

  • Lal, Rajiv & Villas-Boas, J Miguel, 1996. "Exclusive Dealing and Price Promotions," The Journal of Business, University of Chicago Press, vol. 69(2), pages 159-172, April.
    • Handle: RePEc:ucp:jnlbus:v:69:y:1996:i:2:p:159-72
    DOI: 10.1086/209686
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    Citations

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    Cited by:

    1. Upender Subramanian & Jagmohan S. Raju & Z. John Zhang, 2013. "Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis," Marketing Science, INFORMS, vol. 32(2), pages 246-270, March.
    2. Yuxin Chen & Ganesh Iyer & V. Padmanabhan, 2002. "Referral Infomediaries," Marketing Science, INFORMS, vol. 21(4), pages 412-434, May.
    3. Wen, Zhong, 2014. "Mixed pricing in oligopoly with limited monopoly," Economics Letters, Elsevier, vol. 125(1), pages 87-92.
    4. Bing Jing & Zhong Wen, 2008. "Finitely Loyal Customers, Switchers, and Equilibrium Price Promotion," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 17(3), pages 683-707, September.
    5. Sridhar Moorthy & Yongmin Chen & Shervin Shahrokhi Tehrani, 2018. "Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison Shop," Marketing Science, INFORMS, vol. 37(1), pages 138-152, January.
    6. Anthony Dukes & Esther Gal–Or, 2003. "Negotiations and Exclusivity Contracts for Advertising," Marketing Science, INFORMS, vol. 22(2), pages 222-245, November.
    7. Bing Jing, 2007. "Product differentiation under imperfect information: When does offering a lower quality pay?," Quantitative Marketing and Economics (QME), Springer, vol. 5(1), pages 35-61, March.
    8. Mathur, Sameer & Sinitsyn, Maxim, 2013. "Price promotions in emerging markets," International Journal of Industrial Organization, Elsevier, vol. 31(5), pages 404-416.

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