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Market Segmentation by Price-Quality Schedules: Some Evidence from Automobiles

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  • Kwoka, John E, Jr

Abstract

Discrimination among heterogeneous buyers of a product is possible through the use of multiple quality variants. This article quantifies various implications of the standard Mussa-Rosen model of price/quality discrimination as applied to the U.S. automobile industry. It demonstrates that the price-quality variants of a major manufacturer indeed segment the market as predicted by the model. Distortions in the range and nature of products offered, in their prices, and in the resulting consumer surplus in the automobile market are measured and shown to be significant. Copyright 1992 by University of Chicago Press.

Suggested Citation

  • Kwoka, John E, Jr, 1992. "Market Segmentation by Price-Quality Schedules: Some Evidence from Automobiles," The Journal of Business, University of Chicago Press, vol. 65(4), pages 615-628, October.
    • Handle: RePEc:ucp:jnlbus:v:65:y:1992:i:4:p:615-28
    DOI: 10.1086/296588
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    Cited by:

    1. Preyas Desai & Sunder Kekre & Suresh Radhakrishnan & Kannan Srinivasan, 2001. "Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers," Management Science, INFORMS, vol. 47(1), pages 37-51, January.
    2. David Kauper, 2012. "Teaching Profit Seeking as the Source of Growth," International Review of Economic Education, Economics Network, University of Bristol, vol. 11(2), pages 64-80.
    3. Plourde, Charles & Bardis, Vassilios, 1999. "Fuel economy standards in a model of automobile quality," Energy Economics, Elsevier, vol. 21(4), pages 309-319, August.
    4. Loureiro, Maria L. & Hine, Susan, 2002. "Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(3), pages 477-487, December.
    5. Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.
    6. Kauf, Teresa L., 1999. "Price discrimination and bargaining power in the U.S. vaccine market: Implications for childhood immunization policy," The Quarterly Review of Economics and Finance, Elsevier, vol. 39(2), pages 249-265.
    7. Ida Ferrara, 2007. "Automobile quality choice under pollution control regulation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 38(3), pages 353-372, November.
    8. Steven C. Blank & Gary D. Thompson, 2004. "Can/Should/Will A Niche Become the Norm? Organic Agriculture's Short Past and Long Future," Contemporary Economic Policy, Western Economic Association International, vol. 22(4), pages 483-503, October.
    9. Park, Soyeong & Maeng, Kyuho & Shin, Jungwoo, 2023. "Efficient subsidy distribution for hydrogen fuel cell vehicles based on demand segmentation," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    10. Anindya Ghose & Arun Sundararajan, 2005. "Versioning and Quality Distortion in Software? Evidence from E-Commerce Panel Data," Working Papers 05-14, NET Institute, revised Oct 2005.
    11. Li, Han & Dinlersoz, Emin, 2012. "Quality-based Price Discrimination: Evidence from Internet Retailers’ Shipping Options," Journal of Retailing, Elsevier, vol. 88(2), pages 276-290.

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