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Some Aspects of the Economics of Advertising

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  • L. G. Telser

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  • L. G. Telser, 1968. "Some Aspects of the Economics of Advertising," The Journal of Business, University of Chicago Press, vol. 41, pages 166-166.
    • Handle: RePEc:ucp:jnlbus:v:41:y:1968:p:166
    DOI: 10.1086/295073
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    Cited by:

    1. Howard P. Marvel, 1985. "How Fair Is Fair Trade?," Contemporary Economic Policy, Western Economic Association International, vol. 3(3), pages 23-35, March.
    2. Nadine Lindstädt & Oliver Budzinski, 2011. "Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?," Working Papers 113/11, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    3. Alvin J. Silk & Ernst R. Berndt, 2021. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era," Foundations and Trends(R) in Marketing, now publishers, vol. 15(1), pages 1-85, September.

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