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Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet

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  • Franklin B. Evans

Abstract

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Suggested Citation

  • Franklin B. Evans, 1959. "Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet," The Journal of Business, University of Chicago Press, vol. 32, pages 340-340.
    • Handle: RePEc:ucp:jnlbus:v:32:y:1959:p:340
    DOI: 10.1086/294291
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    Cited by:

    1. Cooper, Bethany & Crase, Lin, 2006. "Equity and Efficiency Tradeoffs in Water: Prospects for Choice Modelling," 2006 Conference (50th), February 8-10, 2006, Sydney, Australia 174097, Australian Agricultural and Resource Economics Society.
    2. Simonson, Itamar, 2007. "Will I Like A "Medium" Pillow? Another Look At Constructed And Inherent Preferences," Research Papers 1977r1, Stanford University, Graduate School of Business.
    3. Isaac Levi Henderson & Mark Avis & Wai Hong Kan Tsui & Thanh Ngo & Andrew Gilbey, 2023. "Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    4. Elena Kostadinova, 2013. "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
    5. Friederike Paetz, 2016. "Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie [Personality traits for market segmentation: An empirical study]," Schmalenbach Journal of Business Research, Springer, vol. 68(3), pages 279-306, August.
    6. Sjöberg, Lennart & Engelberg, Elisabeth, 2005. "Lifestyles and consumer behavior," SSE/EFI Working Paper Series in Business Administration 2005:5, Stockholm School of Economics.
    7. repec:ags:aare05:139328 is not listed on IDEAS
    8. Chebat, Jean-Charles & Chandon, Jean-Louis & Bergadaa, Michelle, 1984. "Le temps comme intrant des attitudes à l’égard de la sécurité routière : le cas québécois," L'Actualité Economique, Société Canadienne de Science Economique, vol. 60(4), pages 495-513, décembre.

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