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Maladaptive Consumption: Definition, Theoretical Framework, and Research Propositions

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  • Martin Reimann
  • Shailendra Pratap Jain

Abstract

Maladaptive consumption represents potentially uncontrollable and self- and others-harming consumer choices to fulfill a desire for rewarding substances and behaviors. More recently, maladaptive consumption has emerged as a pivotal interest within consumer research, and a deliberation of current developments regarding consumers’ misuse of substances and their repetitive engagement in certain behaviors highlights its acute importance. After summarizing both long-standing and emerging types of maladaptive consumption, we review mounting evidence and provide a working definition and an integrative theoretical framework for understanding antecedents, types, explanations, and consequences of maladaptive consumption. Finally, we close with a limited identification of propositions and research themes that suggest avenues for future research.

Suggested Citation

  • Martin Reimann & Shailendra Pratap Jain, 2021. "Maladaptive Consumption: Definition, Theoretical Framework, and Research Propositions," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(3), pages 307-314.
    • Handle: RePEc:ucp:jacres:doi:10.1086/714822
    DOI: 10.1086/714822
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    Cited by:

    1. Haithem Zourrig & Kamel El Hedhli, 2023. "Consumption coping strategies and well‐being among refugee consumers," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 140-170, January.
    2. Andrija Javor & Monika Koller & Nick Lee & Hans Breiter, 2023. "Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers," Marketing Letters, Springer, vol. 34(2), pages 337-342, June.

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