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Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?

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  • Kelly Goldsmith
  • Vladas Griskevicius
  • Rebecca Hamilton

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Suggested Citation

  • Kelly Goldsmith & Vladas Griskevicius & Rebecca Hamilton, 2020. "Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(4), pages 358-364.
    • Handle: RePEc:ucp:jacres:doi:10.1086/710531
    DOI: 10.1086/710531
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    Cited by:

    1. R. Bret Leary & Rhiannon MacDonnell Mesler & Bonnie Simpson & Matthew D. Meng & William Montford, 2022. "Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1046-1061, September.
    2. Lilavati Krishnan, 2022. "The Scarcity–Prosociality Link: Ambiguous, Yet Thought-provoking," Psychology and Developing Societies, , vol. 34(1), pages 79-103, March.
    3. Guthrie, Cameron & Fosso-Wamba, Samuel & Arnaud, Jean Brice, 2021. "Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    4. Rudsari, Saba & Fuqua, Donovan & Pimentel, Victor & Brewer, Barry, 2023. "Resilience and Recovery: Understanding the Underlying Drivers of Long-term Instability in Food Supply Chains," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(2), July.
    5. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    6. Kumari, Rashmi & Tatavarthy, Aruna Divya & Sahay, Arvind, 2022. "Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).

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