IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-708035.html
   My bibliography  Save this article

A World of Mistrust: Fake News, Mistrust Mind-Sets, and Product Evaluations

Author

Listed:
  • Mina Kwon
  • Michael J. Barone

Abstract

The current research examines how the influence of fake news on product evaluations is moderated by consumers’ political ideologies. Several experiments show that exposure to fake news undermines the evaluations that liberals (but not conservatives) form in response to offerings they subsequently encounter in contexts completely unrelated to the fake news. Mediational evidence is also provided, indicating that exposure to fake news makes liberal consumers mistrust the news source; this mistrust impairs the level of trust they place in firms offering a product/service, which in turn reduces their evaluations of that offering. Collectively, these findings document the ability of fake news to instigate a generalized mistrust in sources (i.e., a “mistrust mind-set”) among liberal consumers that influences their subsequent evaluations of products and services in the marketplace.

Suggested Citation

  • Mina Kwon & Michael J. Barone, 2020. "A World of Mistrust: Fake News, Mistrust Mind-Sets, and Product Evaluations," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(2), pages 206-219.
    • Handle: RePEc:ucp:jacres:doi:10.1086/708035
    DOI: 10.1086/708035
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/708035
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: http://dx.doi.org/10.1086/708035
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: https://libkey.io/10.1086/708035?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Charlson, G., 2022. "In platforms we trust: misinformation on social networks in the presence of social mistrust," Cambridge Working Papers in Economics 2204, Faculty of Economics, University of Cambridge.
    2. Charlson, G., 2022. "In platforms we trust: misinformation on social networks in the presence of social mistrust," Janeway Institute Working Papers 2202, Faculty of Economics, University of Cambridge.
    3. Boman, Laura & Urumutta Hewage, Ganga S. & Hasford, Jonathan, 2023. "Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands," Journal of Business Research, Elsevier, vol. 168(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/708035. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.